"I would never want to see fake ads… It would be preferential to the
gamer's experience to use real ads that are dynamically changing." – Brash Entertainment's Nicholas Longano

I'd have to disagree. Fake ads are another place where game developers can be creative. Take Rockstar and the GTA series. These are often very amusing, and topical. It's also good to not feel like real-life advertising is consistently bombarding every aspect of my existence, including gaming. The fake ads don't detract from realism, even in the much talked about sports genre. Even if they did, gaming isn't necessarily about what's realistic, is it? When's the last time you crawled down a pipe into another dimension?

On the topic of gaming and realism, here's a good recent piece dealing with Age of Conan.